Wtp and the Rationality of Consumers regarding Outdoor Recreation

The premise of the rationality of consumers is examined in this paper, by analyzing responses to a study regarding outdoor recreation. On-site surveys were performed in parks in the Upper Galilee area in the north of Israel. We inquired about the willingness to pay (WTP) entrance fee to a planned park, the Hula Project. The mean value, NIS 30, is much higher than entrance fee to existing parks in the country and to the parks where interviews were performed. Using logistic analysis the responses are analyzed, and we argue that they are reasonable and show on the rationality of consumers. The results were used in calculating expected revenues and benefits, and will help on decisions whether to construct the park and on its characteristics.